When it comes to mascara commercials or print ads in general, let's be realistic here. I do not believe that your product will cause my eyelashes to suddenly become long enough to touch my forehead. And even if it could do that, I'd probably end up cutting my eyelashes because that would just get annoying. It's extremely obvious that those models with the photo-shopped faces are also wearing fake eyelashes. Although my favorite mascara advertisement had to be the print ad in a teen magazine that will remain nameless. The model sported drawn on lashes, obviously done with photo editing software. If anyone's lashes naturally look like that, he or she should seriously consider seeing a doctor.
All in all, don't claim that your product can do something that isn't physically possible. It simply puts the idea into women's heads that they need eyelashes that look like spider legs in order to be remotely attractive. It's ridiculous and unrealistic. What's wrong with a commercial that shows real women, instead of the creations of photo editing software and a universal lack of self-esteem?
No comments:
Post a Comment